I'm a big believer in George Lakoff's model for American politics.

• Democrats == nurturing mother
• Republicans == strict father

If you want to win the Republican nomination for President you need to be tough, decisive, thoughtful, not impulsive, consistent, firm, unyielding, protective. 

Then pivot to pick up Democratic votes. Show you care, you're listening, you're like them, be likeable, warm. 

I think the Democrats, as usual, think it's about policy. It's so obviously not. Trump has been selling liberal ideas to Republican voters and they don't care. As long as he's strong, decisive and strict. That's why they're Republicans. That's what they like.

With Democratic voters, if he comes off as if he really cares, can feel your pain (as Bill Clinton did), he will get Democratic and independent votes. That's how he will pivot. He will be good at it too. Don't pay attention to the policy.